Brian Herriot
AUTHOR, SPEAKER, BUSINESS COACH,
AND FINANCIAL ADVISOR
THERE’S MORE TO A BIO THAN PROFESSIONAL ACCOLADES. HERE’S A LIST OF THINGS THAT MAKE ME ME
- In many ways, I'm a very average guy. I played high school basketball and tennis, but just "okay." I'm lucky to have grown up in a strong family unit. I recognize that I've been afforded many advantages as a white male living in the United States. It's important to me to advocate for those who don't have my advantages.
- My life has been uniquely filled with wonderful people horribly impacted by Cystic Fibrosis: Carrie, Cookie, and Clairey. (The last person I married.) One of my greatest accomplishments is organizing a charity stairclimb that raised a combined $200,000 for CF research.
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I love entrepreneurship, though I showed little evidence of this as a kid. I didn't do the typical things young entrepreneurs do. My dad suggested I turn the three lawns I mowed into a lawn care business, but I didn't. I think I loved summertime too much.
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My most cherished place is a place we call Up North Wisconsin. I've designed my life to spend long stretches at our modest cabin on serene Lake Seventeen in Hazelhurst. It's my happy place.
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At 47, I reached what I now call "time freedom." I'm not financially independent (sorry, I know it'd be flashier if I were). But I do control how, when, and with whom I work. Since moving into coaching, writing, and speaking, I've met so many incredible people.
My “look back” timeline:
1997
(age 21)
1999
(age 23)
2002
(age 26)
2006
(age 30)
2016
(age 40)
2017
(age 41)
2020
(age 44)
2023
(age 47)
2025
(age 49)
2026
(age 50)
My “look ahead” goals:
- In the next ten years, I hope to spend an autumn in New York, live for a few months in Spain, help my son launch his entrepreneurial endeavor (whatever it might be), fill our cabin with a steady stream of friends, and explore new corners of the world with Claire. I want to create work that feels indistinguishable from play.
