Privacy Policy

Last Updated: December 13, 2025

This Privacy Policy (“Policy”) describes how Herriot Business Consulting, LLC, a California limited liability company (“Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects Personal Information when you visit or interact with our websites, content, programs, events, and services, including without limitation the Time Freedom® brand and the following domains and platforms: herriotconsulting.com, brianherriot.com, brianherriot.substack.com, timefreedomlive.com, timefreedombook.com, timefreedompodcast.com, timefreedomforecast.com, timefreedom.community, timefreedomcalculator.com, timefreedomfirst.com, and any related landing pages, email communications, or online tools (collectively, the “Sites”). This Policy does not apply to third-party websites or services that may be linked from the Sites.

PERSONAL INFORMATION WE COLLECT

We collect Personal Information that you voluntarily provide to us and information that is automatically collected when you access the Sites. “Personal Information” means information that identifies, relates to, describes, or could reasonably be linked to you.

INFORMATION YOU PROVIDE

We may collect your name and email address when you subscribe to emails, register for events, join programs, complete forms, submit testimonials or comments, participate in surveys, quizzes, or calculators, or otherwise interact with the Sites. If you make a purchase, we may collect billing and shipping address information and transaction details; payment information is processed by third-party payment processors and is not stored by us.

EVENT AND PROGRAM INFORMATION

If you register for live events, workshops, memberships, or programs, we may collect registration details necessary to administer your participation.

USER-GENERATED CONTENT

You may voluntarily submit content such as testimonials, comments, survey responses, quiz answers, or other materials. Any such submissions are collected as Personal Information to the extent they identify you.

INFORMATION AUTOMATICALLY COLLECTED

When you visit the Sites, we may automatically collect Device Information, including IP address, browser type, operating system, general location, referring URLs, pages viewed, and interactions with the Sites. This information is collected through cookies and similar technologies.

HOW WE USE PERSONAL INFORMATION

We use Personal Information for legitimate business purposes, including to (A) provide, operate, and improve the Sites and Services; (B) communicate with you, including responding to inquiries and sending updates or newsletters if you have subscribed; (C) process registrations, transactions, and payments; (D) administer events, programs, and memberships; (E) analyze usage trends and improve functionality; (F) prevent fraud and protect the security of the Sites; and (G) comply with legal obligations.

COOKIES AND TRACKING TECHNOLOGIES

USE OF COOKIES

We and our service providers use cookies, pixels, and similar tracking technologies to enable functionality, analyze performance, and support advertising and marketing activities.

TYPES OF COOKIES

Cookies may include session cookies and persistent cookies, as well as first-party and third-party cookies used for analytics, functionality, and advertising.

YOUR CHOICES

You can manage cookies through your browser settings and through any cookie consent banner presented on the Sites. If you disable cookies, some features of the Sites may not function properly.

ANALYTICS

We use analytics tools such as Google Analytics to understand how visitors interact with the Sites and to improve performance. Google Analytics may collect Device Information in accordance with Google’s privacy practices. You may learn more about Google’s data practices and opt-out options through Google’s publicly available resources.

ADVERTISING

We may engage in advertising and marketing activities, including interest-based or targeted advertising, through third-party platforms. These activities may involve the use of cookies or similar technologies to display ads that may be relevant to you. You may opt out of certain targeted advertising through your device settings or industry opt-out tools provided by advertising networks.

SHARING PERSONAL INFORMATION

We do not sell your Personal Information. We may share Personal Information only as follows:

(A) with service providers that perform services on our behalf, such as email delivery, analytics, customer management, payment processing, and website hosting;
(B) to comply with legal obligations, court orders, or lawful requests from authorities;
(C) to protect our rights, property, or safety, or that of others; and
(D) in connection with a business transaction such as a merger, sale, or reorganization, subject to applicable law.

DATA RETENTION

We retain Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to comply with legal obligations, and to resolve disputes. You may request deletion of your Personal Information as described below.

SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect Personal Information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

DO NOT TRACK

The Sites do not currently respond to “Do Not Track” signals from web browsers.

EMAIL COMMUNICATIONS

If you subscribe to our emails, you may opt out at any time by using the unsubscribe link included in the email. You may continue to receive non-marketing communications related to transactions, programs, or services.

MINORS

The Sites are not directed to individuals under the age of 18. We do not knowingly collect Personal Information from individuals under 16. If we learn that such information has been collected, we will delete it.

YOUR PRIVACY RIGHTS

CALIFORNIA AND CERTAIN U.S. STATE RIGHTS

Depending on your state of residence, you may have rights to request access to, correction of, or deletion of your Personal Information; to opt out of certain data processing activities; and to be free from discrimination for exercising your rights. We do not sell Personal Information.

EUROPEAN UNION AND INTERNATIONAL USERS

If you are located outside the United States, including in the European Union, you may have additional rights under applicable data protection laws, including the right to access, correct, or delete your Personal Information. Your information may be transferred to and processed in the United States.

EXERCISING YOUR RIGHTS

You may submit privacy requests by emailing brian@herriotconsulting.com. We may need to verify your identity before processing your request, as permitted by law.

CHANGES TO THIS POLICY

We may update this Policy from time to time. The “Last Updated” date reflects the most recent revision. Continued use of the Sites after changes constitutes acceptance of the updated Policy.

CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Policy or our privacy practices, contact Herriot Business Consulting, LLC at brian@herriotconsulting.com.